UPHILL BATTLES / Direction

Huffer
 
Creative Direction
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2012

We created a campaign for an already designed Winter clothing collection — Uphill Battles. This involved all-round creative and art direction and brand execution in order to generate a body of content to use in editorial, billboards, in-store and on television.

Huffer – the most iconic New Zealand street-wear brand. Whether it’s climbing mountains or kickin’ curbs, Uphill Battles, Huffer’s AW13 collection is a tribute to chasing angels and fleeing demons, a range inspired by mountaineering and the wilderness.

Credit: Sam Hickey / Zara Mirkin / Ryan Kenny / Luke Byrne / Huffer / Ella Verberne / Matt Hall / Callum Smith / Wolf & Cub / Aimee McFarlane