Sallée / Design

Sallée
 
Branding
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2011

RF. was asked to develop an online presence for Salleé. Salleé is a brand with a rich history that had fallen off the pace in the digital age. The project involved designing integrated web applications that would reposition them back to the top of their market.

Salleé Carpet — It all began back in 1969, with unique looms designed to craft the highest quality carpet, creating the attributes that only come when combining pure New Zealand wool with craftspeople that understand what it means to produce the best carpets in the country. The graphic treatment had to mirror the exclusive brand position and does so using a muted colour palette coupled with clean, strong typography.

Credits: Fraser McGregor / Established group / Greg Kerr