PRECINCT 35/ Design

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Precinct 35 is a bespoke household goods store in Wellington, New Zealand. Our job was to create an identity for the store from scratch; based on an aesthetic brief of masculine homewares. The products sold at Precinct 35 are carefully curated, high quality homewares with an industrial edge and the identity needed to reflect this.

An integral part of the brief was to ensure the logo was transferable for multiple stores eg. Precinct 42 etc. The brand stamp was inspired by type mashing and the typographical treatment was designed to be simple, functional and easily adapted for multiple products.

Credit: Prakashan Sritharan