LORDE / Direction

Lorde
 
Creative Direction
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2013

After Lorde chose the Huffer showroom and workspace as a venue for an exclusive international media and publicity concert promoting her album Pure Heroine, our goal was to maximise the international exposure generated by having an acclaimed pop-star perform in our own backyard.

The night was documented through video and photographic content in order to promote the brand and retail store alongside Lorde’s internationally reputable brand. (Videos Below)

Credit: Reel Good / Lorde / Huffer / Ella Yelich-O’Connor / Joe Hockley