Innovativo group
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Innovativo Group is a private investment company based in New Zealand. Our job was to create a brand for the group prior to its launch in 2014.

The developed identity shows movement of investment. The ‘+’ symbol expressing the idea of growth and the appreciation of investment. The lock-up logo as an abstract face this gives the logo more depth behind the obvious acronym for Innovativo Group, creating a more personal aesthetic to an industry which is increasingly impersonal.

Credit: Sam Cole