G-SHOCK / Design

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Our brief was to design a new web presence for G-SHOCK’s Australian and New Zealand audiences. The company wanted us to connect G-SHOCK socially and visually with their audience. The project incorporated an integrated social media campaign driven primarily by their brand ambassadors.

G-Shock is a brand of watches known for its resistance to shocks (e.g. hard knocks and strong vibrations) — manufactured by Casio. They are designed primarily for sports, military and outdoor adventure oriented activities.

Credit : NO. Magazine / Fraser McGregor / Hannah Lawless