FUNCTION / Direction

Huffer Function
 
Creative Direction
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2015

RF. created a campaign for an already designed Winter outerwear clothing collection — Huffer Function.  This involved all-round creative and art direction, budget management, casting and location scouting, in order to generate a body of branded content to use in editorial, billboards, in-store and on television.

Huffer function traditionally positioned itself as snowboard outerwear. The campaign’s brief was to shift the perception to technical but functional streetwear.

Huffer extends its technical outerwear innovation & know-how to the streets. ‘Classic Down’ jackets & vests, 2, 2.5 & 3 Layer fabrics combine with functional features in a classic streetwear aesthetic. This range is made to perform in the ever-changing environment.

Credit: / Dylan Buttress /  Aimee Mc Farlane  / Steve Dunstan / Danielle Hayes / Young Tapz / James Lowe