BONGO / Illustration

Bongo
 
Illustration
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2014

Bongo is the largest SMS message information service in Australia and is growing internationally. The brief was to design creative content for the existing Bongo brand, creating different characterisations of their logo to reflect different brand personalities.

The purpose was to give the company a more personal, relatable and distinctive identity. The illustrations were also used as part of a text marketing campaign, where the texter received the illustration that best fitted their personality.

Credit: Crowed Mobile / Greg Cooney / Bongo