AUTO TRADER / Advertising

Auto Trader
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Graphic Design / Retouching

Auto Trader had an underperforming online presence because it was so well ingrained as a print publication. The brief was to get people to their website through a simple advertising campaign.

Auto Trader has a history and reputation as the best car sales publication in the country. Their online presence and expertise needed to be reemphasised in the face of stiff competition.

Credit: Paul Taylor / Fraser McGregor