AUDI X HUFFER / Design

Audi
 
Branding
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2012

We were asked to create an identity and generate attention for the launch of the new Audi A1. Working in collaboration Steve Dunstan, the Audi ambassador and director/owner of Huffer, special features and brand elements were created for the car, as well as graphic treatment for all promotional and editorial collateral.

Working with Audi, the German global super company specialising in automobile design, distribution and manufacturing, RF. walked the tight-rope between two diverse markets – luxury vehicles and New Zealand streetwear — to create an accessible and genuine brand story for both companies.

Credit: Steve Dunstan / Audi New Zealand / Giltrap / Stephen Langdon